Danish Anti-Speeding Spot

There's been a lot in the news about the Danish police increasing the number of speed cameras on Danish roads. This is a good thing, but there has also been a worrying amount of people genuinely unhappy about this. I can't for the life of me imagine why, but there you go. 

I'm a huge fan of this spot from the Rådet for Sikker Trafik (the Road Safety Council). The tag reads, "More speed cameras - lower speed - fewer accidents." What I like about it is the approach. It's so relatable and simple. No blood, no gore, no special effects, no crash - just everyday life. For me, this has far more impact than any other anti-speeding PSA, no matter how horrific. If you're honestly an advocate for fewer cameras, I'd love to hear what you make of this ad. 

Interflora - Odd Love

Simple and sweet. 

Flowers are always good. I've always gone with flowers. Sure, some people might think it's cliché, but I've never got anything but a smile. 

Free Trip Home For Christmas

Anthon Berg have this whole generosity thing going, which I've always liked. It's a bit different, it's clever, and it works. I really liked their TV spot from three years (!) ago.  Anyway, back to 2014. This year, and I think they did it last year too, they're offering students a free train ride home. There are two routes, which together cover most of Denmark, and are two-way of course. All you have to do is produce a valid student card, and share the generosity, which I presume - being students - means bring crisps and beer to share. 

I think it's a wonderful idea.