Prattle & Jaw

Copy, blogs, and bits and bobs

Danish Anti-Speeding Spot

There's been a lot in the news about the Danish police increasing the number of speed cameras on Danish roads. This is a good thing, but there has also been a worrying amount of people genuinely unhappy about this. I can't for the life of me imagine why, but there you go. 

I'm a huge fan of this spot from the Rådet for Sikker Trafik (the Road Safety Council). The tag reads, "More speed cameras - lower speed - fewer accidents." What I like about it is the approach. It's so relatable and simple. No blood, no gore, no special effects, no crash - just everyday life. For me, this has far more impact than any other anti-speeding PSA, no matter how horrific. If you're honestly an advocate for fewer cameras, I'd love to hear what you make of this ad. 

Copyright © 2014, Lara Mulady. All rights reserved.