Prattle & Jaw

Copy, blogs, and bits and bobs

Advertising is Getting Old

This is just going to be a short post, just because it’s something I want to write, and not forget really.

When I wrote my BA, I asked what the future would hold for advertising. What would the next step be? I didn’t see flashmob advertising; I’ll be the first to admit that, brilliantly carried out by T-Mobile, among others. What I did suggest was that things would start moving backwards. Getting back to basics, and getting simple, in order to be direct and honest. Back when I wrote that, just last year, things were already heading that way, with pop-up stores and all kinds of try-before-you-buy opportunities; no fancy gimmicks, no flash banners all over the place, no media – just a message.

After reading this post on adliterate, I thought that I too should comment on it, as I do see a pattern (even in gin bottles), and think that this is a trend that will only increase.

It’s simple, it’s easy, it’s direct, it’s nostalgic, and it’s more honest, in a way. There are no fancy graphics or animations; just simple pictures and words. I like it.

Anyway, that’s what I think today. This probably could have been, and should have been, a much longer post, but to be honest, I’m on holiday, and I just can’t be bothered.

Copyright © 2014, Lara Mulady. All rights reserved.