Kirin have launched a new beer, Ichiban Shibori Frozen Draft, with frozen foam, so that your beer stays chilled for up to 30 minutes. Apparently Kirin creates the frozen foam by blowing air into beer as it is stirred, and then chills it to a frosty -5 degrees C. Tasty....?
Ice-cream headaches are for kids.
I like these interactive catalogue things that seem to be all the rage (or something vaguely close). This one is from IKEA Russia, by Instinct. Similar to the Only catalogue from a while ago, you can pause the video, run your mouse over something you fancy, and get the details.
You can choose from 5 different scenarios, like birthday, and date, and then jump into one of the characters, a lá Being John Malkovich, and then look at stuff.
Here's me being a cat.
Have a look at the video.
In Denmark, where I am, English swear words don't really carry the same weight. People use just about any word, at any time, on any medium. It's a little weird, even now after I've been here about 10 years. I just can't get my head around hearing a DJ say 'fuck' at 10am on national radio.
Over in neighbouring Germany, Unilever have decided to incorporate the dreaded f-word into an ad campaign. I mean, why not? Fuck the Diet is the slogan for a campaign for Du darfst, a range of healthy products. I suppose they're aiming for impact and that is what they've got. However, the Germans don't seem quite as nonchalant about the word and the campaign has drawn a great deal of complaints.
It's on TV, Du darfst's website, Ogilvy's website, their Facebook page (well, here it's F***, because then, well, who knows what it says), and you can even download a badge with 'Fuck the diet' on it. You know, for kids. I wonder how Danes would have reacted? Christ, imagine the Brits!
