McDonalds - Just Wait

Don't know about you but I certainly don't buy this crap by McDonalds. Sure, it's nice to see someone who actually benefits from the fast food behemoth (albeit an owner of a massive industrial food processing plant), but am I really meant to believe that it's all cosy and safe down at the farm? What's with that music? Are we meant to believe he's sitting on a pile of potatoes in Idaho? Could he at least sound sincere? Apparently there will be more so keep those eyes peeled (see what I did there?).

I'd love to see the poultry version of this. As Co.Exist (depressingly) point out, "Where its food comes from is illustrated not by Frank Martinez but by the potato mountain in front of which he is perched. That gives some sense of the industrial scale that McDonald’s is actually working with. It’s not interested in small farmers because those farmers aren’t even on McDonald’s radar. In fact, McDonald’s doesn’t even buy direct from farmers, but from suppliers who contract with farmers. Frank Martinez doesn’t even work for them."

Dexter Kill Room

Love this ambient ad for Dexter, although I think they could have gone further and done the sides, back, ceiling and the bench.

Deeple - QR Codes Put to Good Use

This is one of those rare occasions where QR codes are actually useful. Simply put, Deeple is a QR code based lost and found service. Put a tag on your keys, your bag, your bike - whatever you want - activate the code, and if you lose it, hopefully someone will find it, scan the code (or head to the website and enter the ID code), and find you. It's simple, it's easy, it's useful. Perfect. 

I have one tag to give away to one lucky person, so first come first served. 

Although the site is only in Danish right now, I have it on good authority that an English version is coming soon.