Prattle & Jaw

Two blogs about a whole lot of nothing

Filtering by Category: Advertising

That's my Old Chevy

"It's not just the car. It's all the memories and the feelings - it brings all that back."

"Herb Younger thought we were a film crew documenting three generations of an American family. Little did he know, we conspired with his two sons, Jared and Derek, to return his long-lost Impala. The rest, as you'll see, is history. A 1965 Chevy Impala SS is more than a car to the Younger family, it's what binds them together. To pay for his sons' education, Herb Younger was forced to sell his beloved '65 Impala. Two decades later, they found a way to pay him back."

It's honest, it's true, and it's simple. I really like this idea. 

Via Adverblog

Oh JCPenney...

Can't seem to start this post in the right way. There are too many negative things I want to say and not enough ways to say them. I'll start from the beginning.

JCPenney thinks it's a totes neat idea to give people a QR code, sorry, 'Santa Tag' with every gift they buy this holiday season. You can then use the Santa Tag to record a message, which is then played back when the recipient scans it. You know the deal.

The FAQs don't say how long the message can be, and I'm presuming not very long, which is a shame as in my mind leaving long, stupid messages is the only half-decent fun that could possibly come out of this. Anyway, watch the video, look at the FAQs - does anyone want to go through so much bloody effort to 'make' their Santa Tag? Never mind that, when you get a gift, would you rather glance at a handwritten card or take out your phone, scan the sodding Santa Tag, and sit their and listen to what's probably a very short message? Anyone? 

Pardon the rant. QR codes can really rub me up the wrong way. Everyone watch this, it's really very educational.

I Give Up

Tell me - what do you see when you look at this ad?

A girl sitting on a railway track, looking a bit sad (and slightly daft) - maybe she lost her way, maybe she lost her right eyeball, maybe she just missed her train and is just feeling a bit deflated, or maybe, as the ASA would have it, she's perched in an outrageously dangerous location, seconds away from being squashed into oblivion by a train she wouldn't hear, see or feel as it came careering along the tracks. 

Yes, this ad from Miu Miu featuring Hailee Steinfeld has become the latest ad banned by the ASA after receiving one complaint saying the ad suggesting youth suicide. Yes, you did read that. The good old ASA rejected the idea that it suggested youth suicide but did agree to pull the ad on account of the fact it showed a young, impressionable girl in an unsafe location. 

I don't even know where to start with this, and I'm not even sure I can be bothered to do a Google for images that also place people in 'unsafe locations', like, I don't know, a car. 

Do you think it's the same one person complaining every time? Does anyone check these things?

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