Filtering by Tag: OOH

Sexual harassment leaves its mark

December 02, 2025 / Lara Mulady

Clever and though-provoking campaign by Scholz & Friends for TERRE DES FEMMES.

“The women's rights organization is setting an example against sexual harassment at well-known female bronze statues in Munich, Berlin and Bremen, using a phenomenon that occurs frequently: these bronze statues are repeatedly touched on the breasts by passers-by. This leaves its mark - just as it does on victims of sexual harassment. However, the women affected often remain silent for fear of not being taken seriously or even being accused themselves. And far too often, society simply looks the other way. The Enchanting Juliet in Munich, Frau Rhein at the Neptune Fountain in Berlin and the Youth at the Hoetgerhof in Bremen visibly show the decades of assaults by passers-by. All three statues feature an installation with the unmistakable message “Sexual harassment leaves its mark”, which is intended to encourage the public to pause and reflect.”

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categories / Advertising
tags / Sexual harassment, Scholz & Friends, OOH

Gorgeous OOH for British Airways

October 22, 2025 / Lara Mulady

There’s an argument that any OOH should be like art. It should be a joy to look at, and something that genuinely enhances our day and public spaces. I fully subscribe to this and think that this campaign for British Airways does exactly that.

What works so well and makes them even more impactful than Windows, the similar BA campaign from Uncommon, is that it’s my point of view. It’s personal. The moment you break through the clouds and see your destination – that’s magic, and it’s exactly what Uncommon have captured.

These are things of beauty, and do exactly what OOH should do: Beautify our public spaces, resonate with people, and spark that thought that maybe you do deserve a holiday this year.

I love them all, but I’m particularly fond of the English countryside shot. As a Brit living abroad, I am extremely familiar with that view, and as soppy as it might sound, it is an absolute joy to see every single time I go back home.

Update! Mark Ritson has written a typically excellent piece on why these ads probably won’t work (sad face). He is, no doubt, right, and they probably should have doubled down on Windows, but I, for one, still think these are better looking.

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categories / Advertising, Marketing, Travel
tags / British Airways, Uncommon, OOH

How far Benetton have fallen

October 18, 2025 / Lara Mulady

I saw a post on everyone’s favourite social network, LinkedIn, about how people are hating on Benetton using AI in their latest campaign. And then I, inevitably, as someone who remembers the 90s loud and clear, thought of their advertising heyday. How the mighty have fallen.

Here’s the latest campaign, overly ecstatic faces and all.

But do you remember the old ads?

The ones that stopped you in your tracks (or from flipping over the page in whatever physical magazine you were reading)? The ones that made you feel physically or emotionally uncomfortable and made you question what the hell they were thinking but why are you feeling the way you feel? I do.

And I’ll tell you what, that AI garbage will be instantly forgotten. No stopping in your tracks. No pause in page-turning. No stopping the scroll.

It’s blink and you’ll miss it. It’s shitty product marketing vs balls-to-the-wall branding. It is, as my friend Kate so rightly said, “a bucket of slop that they’ve thrown at their visual heritage and the space they once stood so proudly in.”