Well there it is. Two men kissing in a Lynx (aka Axe), advert. By BBH London.
A little effort goes a long way so make the most of your hair while it is still there. Experiment with new LYNX Clean Cut, Messy, Natural and Spiked Up products. Less effort, more style. http://www.lynxexpression.com
I was pretty pleased to see the winner of the Winter Olympics LGBT Creative Challenge (created by The Drum, The Chip Shop Awards and One Minute Briefs), was the one I voted for.
Not only is it similar to typical Visa ads (i.e. rather minimal), its brilliantly simple. There's no in your face rainbows, no sexual suggestion (as with some of the other ads), and no mention of 'gay'. Just four words.
Don't get me wrong though, I'm all for rainbows and gay, but this stands out for it's simplicity rather than feeling the need to shout it from the rooftops. Well done Carolyn Lonsdale.
See the top ten here.
A beautiful piece of newsjacking from MacLaren McCann for MasterCard. Not posted any advertising in a while now, despite Cannes. Been too busy to research and what has popped in to my view hasn't really caught my eye. This did though.
