Unignorable

I just love the idea of creating a colour so vivid and so loud that you simply can’t not see it. That’s what Pantone and United Way, a Canadian network of non-profits, have set out to do.

“For its new campaign, Show Your Local Love, United Way wanted to make local issues – such as poverty, homelessness, domestic violence, mental health and social isolation – unignorable. So it partnered up with the Pantone Color Institute to develop a unique Pantone shade aimed at highlighting these issues in a way that's hard to overlook. The result is Unignorable, a colour that's guaranteed to grab your attention.”

I wish there was more about the science and research behind this project. Colours are incredibly powerful, so how did they end up with this exact hue? Nevertheless, it’s a great idea, and it is an eye-catching colour.

This campaign builds on the long tradition of art for social change." - Nation Cheong, VP Community Opportunities, United Way See behind the scenes of the Pantone Color Institute® and what it took to make the most unignorable colour in the world. Share and get involved at ShowYourLocalLove.ca

Royal Dutch Guide Dog Foundation

Superb ad for the Royal Dutch Guide Dog Foundation. 

Genomineerd voor de Gouden Loeki! Stem hier: http://stergoudenloeki.nl ** "We not only help people who cannot see, but also those who have seen too much" This Guide Dogs TV commercial from Royal Dutch Guide Dog Foundation (KNGF Geleidehonden) shows the assistance a veteran dog can offer in helping a military veteran who is coping with severe war related trauma.

Sniff. 

Chapter 11 of the WWW

Well these weeks just fly by, don't they. Another week, another week of what is mostly meaningless crap, which will all be forgotten by Monday - if not already. But that's life. That reminds me, I came across a thread on reddit asking what phrases we used to use (by 'we' it mean people my age-ish, e.g. 30+), that are, or will be soon, meaningless. I'm going to go through it and make a best of, because there were some golden ones in there. Anyway, here's some already meaningless crap. Enjoy!

Procrastination is always a good place to start. If you use Chrome, disconnect from the internet, try to load a page, hit space, and see how far you get. 

PuppySwap is a genius way to get a puppy in your life - and keep it. Who wants a grown up dog? They're not half as cute. 

Make a new best friend again and again with PuppySwap-the world's first puppy subscription service. Simply pick a breed, love your puppy, watch it grow, and swap it for a brand new one. Who says puppy love can't last forever? Sign up today at PuppySwap.ca.

It's really a very clever campaign for the Toronto Humane Society, tackling pet abandonment. Over 180,000 animals enter Canadian shelters each year, and 40% will never leave. Ouch. 

You might have heard of Tommy Caldwell and Kevin Jorgeson's record making free-climb of the sheer face of El Capitan. It's an absolutely astounding feat, and if you don't believe me, look at this wonderful interactive site from the NY Times. You can see more photos here. They're really worth a look. 

Like zombies? Like parkour? Then you'll like this. Go full screen, it's worth it. 

Inspired by the highly-anticipated action survival game, Dying Light, this Real-Life Parkour video puts you in the POV of a runner and takes you on a frantic escape from zombies through the rooftops of Cambridge, UK. We had a lot of fun making this and cant wait to play the game when it comes out at the end of the month!

I was going to write about the genius idea of sending glitter to people you hate, but it seems it because so successful, so quickly, the guy who started it has already made a huge amount of money and has put the site up for sale. The modern world never ceases to amaze me. 

Here's another form of sending things, albeit a slightly more digital version. You can send file, anywhere (e.g. from PC to iPhone). It's simple and smart and one of those things you'll forget about in a moment. 

Here are some bonkers photos of NYC at night. Are they real? Yes. 

Life is like a box of chocolates. Or a donut. 

If you're not sure how big your country is compared to another country, then check this out. Just add the two countries you want to compare, and boom, there you have it. 

That's it, folks. See you next week.