Burger King does branding

Great work from Room 23 for Burger King here (and how well does it work with their new old logo?).

British Airways

Love this campaign by Uncommon for British Airways. It’s a perfect example of how to use your brand when it’s so well-known you only need to hint at it and how to not clutter it with QR codes, URLs and other pesky things like words and CTAs.

Plus, the whole outside looking in instead of inside looking out is pretty neat too.

Unsurprisingly, it’s received its fair share of ‘this is shit’ over on LinkyDin, perhaps from those who are 100% performance folk given that the feedback is along the lines of “What does it tell me about travel?” and “Where’s the destination?” but they are missing the point as much as I’m missing St. Lucia which is where BA took me last year.

You can do it

I can’t get enough of this B&Q ad by Uncommon Studio. Everything about it is just perfect. The editing, the music, the message – even down to the shadow representing death (sounds weird, watch the ad).

They’ve nailed it. It’s not the prices or the range of equipment or even the service you might receive in store. It’s about emotion. The feeling of doing something you didn’t think possible.

Brilliant.