New shoes?

Some of my favourite adverts that pop into my head whenever I think about great ads, or buy new shoes, are those by Clarks.

Unfortunately, I can’t find my favourite anywhere. There is a chance I’ve made it up, but judging from all the other Clarks ads from around the same ear, I don’t think I did, as it’s very much in line with the overall direction.

The one I remember is – and bear with me as it’s a little hazy – a TV ad where we see someone admiring their new shoes in the reflection of a window. We see it from the owners PoV, and they’re doing that thing where you twist your foot so you can see the side of the shoe, and so on. I think they’re at a cafe, but they’re definitely outside. In the reflection, we also see some chaos unfold behind the shoe owner. Possibly an explosion, sirens – the kind of thing you’d immediately turn around to look at. But the owner doesn’t because they’re so preoccupied with their new shoes.

Genius.

I have searched and searched for this particular advert, but no dice. Instead, I found some others I fondly remember, just not quite as fondly.

Anyway, they’re all brilliant pieces of advertising that tap into such a basic feeling: the joy of new shoes.

Here they are for your viewing pleasure. If anyone has any others, please let me know.