Prattle & Jaw

Copy, blogs, and bits and bobs

Samsung - Every Day is Day One

I'm normally not a big fan of any kind of long advert, but this works. It's beautiful, quite simple, and certainly didn't feel like the 2:19 it is.

Samsung are the first global partners of the ASP (Association of Surfing Professionals), but their products aren't the star of the ad, which certainly makes a difference. The short film launches ahead of the US Open Surfing Competition and was created by 72andSunny Amsterdam.

Copyright © 2014, Lara Mulady. All rights reserved.