Samsung - Every Day is Day One
I'm normally not a big fan of any kind of long advert, but this works. It's beautiful, quite simple, and certainly didn't feel like the 2:19 it is.
Samsung are the first global partners of the ASP (Association of Surfing Professionals), but their products aren't the star of the ad, which certainly makes a difference. The short film launches ahead of the US Open Surfing Competition and was created by 72andSunny Amsterdam.