Coke - 2nd Lives
Coke and Ogilvy & Mather China are behind one of my favourite campaigns this year. To promote the reuse of their plastic bottles, Coke are giving away a set of 16 bottle caps that turn the bottle into a water pistol, a pen, a pencil sharpener, soap dispenser and more. Right now, the caps are being distributed in Vietnam, but will also be available in Thailand and Indonesia. Too bad it's not worldwide.