Prattle & Jaw

Copy, blogs, and bits and bobs

Tom Hussey - Reflections

Tom Hussey captures those who suffer from Alzheimer's as they catch a glimpse of their former selves. The shots were for an Alzheimer’s pharmaceutical patch ad campaign, inspired by a WWII vet. "He commented that he didn’t understand how he could be 80-years-old as he felt he was still a young man. He just didn’t feel it was possible he could be 80-years-old. We worked through the casting and location aspects of the ads helping to determine what profession the patient had been in their youth so we could portray that in the reflected image. This profession drove what room setting and propping needed to be created to complete the image."

Beautifully sad. 

Thanks, Thilde

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