ExFEARiential Advertising

Brilliant ad to promote Canadian agency, John St.

"You see fear releases adrenalin, which is directly related to memory, so we're literally searing our brand into their minds."

"You've heard about sending people to space? We're going to do that, only we're not going to bring them back."

"Most ads are dramatic. We want them to be traumatic."

Thanks, Mette.