Prattle & Jaw

Copy, blogs, and bits and bobs

Sweden - A New Visual Identity

Swedish agency Söderhavet was asked by the Swedish government to develop a new global visual brand identity for Sweden. It went live on November 9th, and is pretty damn nice. The flag and a new font are the primary carriers, but there's much more to it. Check out the shots below, visit the site, and read the case over at Söderhavet. Great work.

 

Via Creative Review.

Copyright © 2014, Lara Mulady. All rights reserved.