Prattle & Jaw

Copy, blogs, and bits and bobs

Cadbury - Unwrap Joy

This is Cadbury's first Christmas advert, which is a little surprising. I like it, but then I'm a sucker for almost anything Christmassy. I think one of the things I like most aobut it is that they're not unwrapping bucket loads of chocolate, but their homes (and cars and stuff). In fact, the chocolate is just sort of thrown in, on the ground, at the end, almost as an afterthought. Much nicer than kids stuffing their gobs with lumps of the brown stuff. Chocolate, that is. It's by Fallon, by the way. 

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