Ban the Box - Second Chance
I really like this campaign by Leo Burnett, which uses a YouTube ad to show how ex-offenders are so easily skipped over by employers and recruiters. Everyone - surely that's literally - skips the ads on YouTube, and perhaps the same can be said for ex-cons when they try to seek employment.
Hugh Todd, creative at Leo Burnett says, "With the subject of ex-offenders being such a contentious issue, we wanted to create a thought-provoking idea. Something that would make people re-assess how they feel towards ex-offenders. Using and subverting the ‘skip ad’ button gave us the perfect opportunity to do this."
Check out the ad over at Business in the Community.