Prattle & Jaw

Copy, blogs, and bits and bobs

Anti-Smoking Ad

This has been described as graphic and using shock tactics but I don't think either is true. It's a bit gnarly maybe, but certainly not shocking. The more I think about it, the more I think it's quite an effective ad. The copy, i.e. chemicals causing mutations, is a lot more powerful, in my mind, than the rather dull 'smoking kills' we're normally faced with.

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