Prattle & Jaw

Two blogs about a whole lot of nothing

Anti-Smoking Ad

This has been described as graphic and using shock tactics but I don't think either is true. It's a bit gnarly maybe, but certainly not shocking. The more I think about it, the more I think it's quite an effective ad. The copy, i.e. chemicals causing mutations, is a lot more powerful, in my mind, than the rather dull 'smoking kills' we're normally faced with.

Copyright © 2014, Lara Mulady. All rights reserved.