Prattle & Jaw

Copy, blogs, and bits and bobs

Velodrome

I've found myself watching a lot of the track cycling events at this year's Olympics, which is a bit weird as I generally don't enjoy watching cycling, and I don't know the first thing about it. They just seem to go around and occasionally drop back behind each other, but there's something hypnotising about it. It's a beautiful velodrome, a beautiful track, and it's all very Tron-like, something that definitely doesn't go unnoticed in this video for the Chemical Brothers' track, Velodrome. They were one of the five artists commissioned to compose a song for the game, and the video is by Crystal CG. I absolutely love it, and think that it is the perfect match for the 2012 font - it even makes the logo look good. Turn up the volume and go fullscreen.

Copyright © 2014, Lara Mulady. All rights reserved.