Prattle & Jaw

Copy, blogs, and bits and bobs

VW - The Original Click

Has anyone ever clicked on a pop-up YouTube ad? I'd really like to know. If they answer is 'yes', how many of those clicks were accidental? Anyway, Almap BBDO and Volkswagen came up with a good idea, albeit still fairly risky - not sure I'd have clicked on it, but there you go. 

Copyright © 2014, Lara Mulady. All rights reserved.