Prattle & Jaw

Copy, blogs, and bits and bobs

Ryanair Doesn't do Marketing

Brace yourselves, I'm going to say something vaguely positive about Ryanair.

In this article from Brand Republic, Michael O'Leary says that "Ryanair invests "nothing" in advertising because, he claimed, it has the lowest fares on the market."

The article goes on to say, "Competitors British Airways and easyJet both rolled out multimillion-pound ad campaigns in the past 12 months, but O'Leary claimed their activity has boosted the whole aviation industry. The outspoken airline boss dismissed BA's 'To Fly. To Serve' campaign as "nonsense". He said: "It'll take an awful lot of BA and easyJet marketing to try to cover over the fact that they can’t compete with our prices." O'Leary said he has no plans to hire an external advertising agency, arguing that Ryanair already has "probably the most recognisable [and] infamous advertising of any company in the UK".

The most annoying thing is that he's probably right. 

Copyright © 2014, Lara Mulady. All rights reserved.