New Balance Excellence Makers
Really like the series of videos that New Balance has out now about Excellent Makers. "Excellent Makers are not defined by success, wealth, or status, but by a passion for what they do. These craftsmen, athletes, artists, and musicians believe in sharing their authentic, inspired visions with everyone and everything they touch." My favourite are the ones about New Balance themselves. The videos tell the story of their shoes, and who's behind them. Really great use of a completely unique selling point; their people and passion.