Prattle & Jaw

Copy, blogs, and bits and bobs

The New Science of Viral Ads

Quite an interesting read from Harvard Business Review, but most noteworthy for this one line:

"In fact, a good question to ask when conceiving an ad is: If I removed the brand image, would the content still be intrinsically interesting?"

If only everyone asked that of every ad.

Copyright © 2014, Lara Mulady. All rights reserved.