Prattle & Jaw

Copy, blogs, and bits and bobs

The Blank Sheet Project - Sir John Hegarty

Great little interview with Sir John Hegarty.

"I can’t think of any other industry in the world that thinks it can succeed by making a product worse. Audi wouldn’t say ‘we can sell more cars if we actually make them slightly worse’. No restaurant is going to say ‘I’m going to make a slight worse meal’. No clothing manufacturer would say ‘I’m going to make a slightly worse jacket and I’ll sell more’. Our industry is actually making the worse product and believes it will be more successful."

Via Ben Kay.

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