Prattle & Jaw

Copy, blogs, and bits and bobs

Cäreer by IKEA

IKEA down under used their iconic instructions to recruit. They just created a career assembly guide and stuffed it in all their flat pack furniture. $0 media spend, $0 postage, 4285 applications, 280 jobs. Good thinking. 

Copyright © 2014, Lara Mulady. All rights reserved.