Prattle & Jaw

Copy, blogs, and bits and bobs

Skittles - GIF Rap the Rainbow

Skittles have launched a Christmas campaign, GIF Rap the Rainbow (boom boom), which trys to tap into the wonder of gifs. I love a good gif, but somehow Skittles fails completely.

Perhaps it's because you can only choose between four gifs and four different tracks (although all very similar), or perhaps it's because they're all totally overstylised and extremely Christmassy. Or perhaps they're just not very funny. The beauty of gifs for me is that they capture a very random yet specific moment, whereas these Skittles gifs are just painfully planned. What do you think?

 

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