Oh, Bromley. No.
Good Lord. When will people realise that 99% of the time, QR codes seem like a good idea, but rarely are. A bit like that last pint, or that time you squirted lighter fluid on your hand to do the old British Gas ad, and then set your hand on fire.
The code takes you to Betfair's site (who are sponsoring the lads to do it), but God only knows how they expect anyone to actually scan these things. They're just going to look daft, and even more daft when it starts to grown out.
They should have paid more attention to the interweb and checked this out first. Should I Use a QR Code?
Thanks to Return on Digital for this.