Soap Creative and Dan Calladine, Head of Media Futures at Aegis Media are responsible for these two presentations, both of which are really rather good. Although I suppose we'll have to wait a good 5 months to see if that's true. Anyway, enjoy them.
Digital, advertising, social and tech predictions & trends 2014 - Soap Creative
10 Trends for 2014 - Aegis Media
This worked so well Nissan actually bought the car back from Luke Aker, and donated $1000 to the charity, Wounded Warriors. See the original Craigslist ad here.
Apple hasn't had the best of luck this year with ads, but everyone seems to be going all gooey eyed over this latest spot. But if you ask me, while it's nice, cute and Christmassy, it's not all that. It's generic, very un-Apple (I'm a misunderstood teenager! Wah!), and he never holds the phone horizontally (OK that one was petty, but still). This is something I'd expect from Samsung. Bah humbug and all that. By TBWA.
Update: Thanks to Tim on Twitter who gave me the link from which this quote comes. "In its latest ad, with an 'if you can’t beat ‘em, join ‘em' message, Apple isn’t carving aspirational ground, it’s caving to people’s vices." Nailed it.
