Barley Says
I like this little film by Alex Morris, made for The Connected Set's 'Mashed 2012'. I was always a sucker for the Charley Says spots.
Via Matt
I like this little film by Alex Morris, made for The Connected Set's 'Mashed 2012'. I was always a sucker for the Charley Says spots.
Via Matt
Every evening at 10pm, all the students in the town of Flogsta open their windows and scream. According to Wikipedia, "there is controversy over how the tradition started. Some locals say it was simply a stress reliever, which started during exam times and then became a daily occurrence. Others say it started in remembrance of a student who committed suicide in the 1970s."

Photo credit to Sim on Tour
This has been described as graphic and using shock tactics but I don't think either is true. It's a bit gnarly maybe, but certainly not shocking. The more I think about it, the more I think it's quite an effective ad. The copy, i.e. chemicals causing mutations, is a lot more powerful, in my mind, than the rather dull 'smoking kills' we're normally faced with.