The Simpsons and Game of Thrones

One minute of pure awesomeness.

New Balance Excellence Makers

Really like the series of videos that New Balance has out now about Excellent Makers. "Excellent Makers are not defined by success, wealth, or status, but by a passion for what they do. These craftsmen, athletes, artists, and musicians believe in sharing their authentic, inspired visions with everyone and everything they touch."  My favourite are the ones about New Balance themselves. The videos tell the story of their shoes, and who's behind them. Really great use of a completely unique selling point; their people and passion.

Via Rob

Crimes Against Social

Great post by Richard Huntingdon on his blog about Crimes Against Social.

"The involvement of most brands and in the social media lives of the public remains clumsy, inept and disrespectful. Driven, it seems, by a profound misunderstanding of our place in this world, our importance in people’s lives and the basic question that we should have learned a long time ago ‘why would anyone give a fuck?’ As my girlfriend incredulously remarked over the Christmas break, ‘how sad do you have to be to ‘like’ a brand on Facebook?"

Indeed. I often wonder if it's the 21st century equivalent of calling those numbers on the back of shampoo bottles.