MI6 Know a Good Ending
An ad for MI6. I'll bet more people read it than they think, and even more, for a split second, imagine themselves swanning around Morocco, sipping cocktails and being all suave. Well I did. Anyway, the ad is what you might expect, but the ending brings it home. Superb!
Via Copyranter
The New Science of Viral Ads
"In fact, a good question to ask when conceiving an ad is: If I removed the brand image, would the content still be intrinsically interesting?"
Read More