We had cases and cases of Fentimans at our wedding in July. We wanted some fizzy drink, and wanted something that would go well with our red and white striped straws (we were very particular). After going through about a dozen various old fashioned bottles of cola, lemonade and ginger beer, we happened upon Fentimans, which not only looks gorgeous, but also tastes bloody lovely (they also made dandelion and burdock which was really the icing on the cake). Anyway, today I read a post on the Sell! Sell! blog and it turns out they do Fentimans' marketing, and rather lovely it is too. Here are some prints.
"When is the last time you were engaged with a product you hadn’t yet used? When have you ever spawned a conversation about a brand you had no experience with? When have you joined a community devoted to goods you’ve never tried? The answer is, probably never. That's because the twits have it all backward. And that's why the purpose of advertising remains, as it has always been, to sell someone something."
Sir David Attenborough, the undisputed King of Nature, has had his last appearance on the Beeb. RKCR/Y&R has created this 2 minute spot paying homage to him, and it's really rather nice.
They're showing Frozen Planet on Danish TV at the moment, and I can't begin to tell you how much it suffers from the lack of Sir David. Still wonderful though.
