Prattle & Jaw

Two blogs about a whole lot of nothing

The Blank Sheet Project - Sir John Hegarty

Great little interview with Sir John Hegarty.

"I can’t think of any other industry in the world that thinks it can succeed by making a product worse. Audi wouldn’t say ‘we can sell more cars if we actually make them slightly worse’. No restaurant is going to say ‘I’m going to make a slight worse meal’. No clothing manufacturer would say ‘I’m going to make a slightly worse jacket and I’ll sell more’. Our industry is actually making the worse product and believes it will be more successful."

Via Ben Kay.

O.B Tampons Apology

In 2010 O.B Tampons disappeared from the shelves. Apparently. I didn't notice (if they even disappeared in Europe?). Anywho, to say sorry, Lowe and O.B Tampons have made a nice little film for every single woman out there. It's all very silly, but in my view works precisely because of that, and if silly doesn't do it for you, you get a printable coupon at the end for a discount. 

You can check it out here - O.B Tampons Apology.

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