Crimes Against Social

Great post by Richard Huntingdon on his blog about Crimes Against Social.

"The involvement of most brands and in the social media lives of the public remains clumsy, inept and disrespectful. Driven, it seems, by a profound misunderstanding of our place in this world, our importance in people’s lives and the basic question that we should have learned a long time ago ‘why would anyone give a fuck?’ As my girlfriend incredulously remarked over the Christmas break, ‘how sad do you have to be to ‘like’ a brand on Facebook?"

Indeed. I often wonder if it's the 21st century equivalent of calling those numbers on the back of shampoo bottles.

TED - Ads Worth Spreading

TED is back with their top 10 ads worth spreading. "The dream behind this initiative is to find ads that communicate ideas with consumers in the same way that TED wants to communicate with its audience. An idea can reset someone’s worldview and even begin a domino effect as they pass it on to friends. We invite you to view, comment and share these ideas in advertising."

I can't say that I'm in 100% agreement with TED with these, nor with their dislike of the 30 second spot, but still, there are some greats in here.

Philips Baby Sleeping Tips

Some pretty odd ones in here, but overall a nice community building idea from Philips.

Off you go to a Facebook page where you can share your tips with other Mums.