Bullshit Detector

Think I'm a bit slow here, but who cares. Detect how much bullshit there is in your text with the Bla Bla Meter.

Anti-Smoking Ad

This has been described as graphic and using shock tactics but I don't think either is true. It's a bit gnarly maybe, but certainly not shocking. The more I think about it, the more I think it's quite an effective ad. The copy, i.e. chemicals causing mutations, is a lot more powerful, in my mind, than the rather dull 'smoking kills' we're normally faced with.

Pentax

Lovely copy. 

Someone shared this on Twitter - afraid I don't remember who.