Apparently Apple's new advert is making everyone cry. I'm not sure if I'm just a heartless bitch, but I think it's completely underwhelming. Not a lip quiver or anything. In fact, I think the song sounded a hell of a lot better before her remix, or whatever the hell it is.
With a Mac, iPhone or iPad you have the power to create thoughtful, emotional gifts and memories that transcend time. It could be a movie, a homemade card or a song that brings two generations closer together. View the story behind "The Song": http://youtu.be/77hi9SuKfiI http://www.apple.com/holiday
Simple and clever anti-child abuse campaign. Not sure who or where.
Anthon Berg have this whole generosity thing going, which I've always liked. It's a bit different, it's clever, and it works. I really liked their TV spot from three years (!) ago. Anyway, back to 2014. This year, and I think they did it last year too, they're offering students a free train ride home. There are two routes, which together cover most of Denmark, and are two-way of course. All you have to do is produce a valid student card, and share the generosity, which I presume - being students - means bring crisps and beer to share.
I think it's a wonderful idea.
