Dove - The Ad Makeover
A nice Facebook campaign for Dove by Ogilvy which replaces the normal diet/weight loss ads with ads that actually boost your self-esteem.
American Red Cross - Donation Detector
I love this idea from the Miami Ad School for the American Red Cross. Encouraging donations is an extremely hard job, and what better way to do it than when you have to take out your change anyway?
It reminds me a bit of the Danish donation system at supermarkets' bottle return systems. There, once you have returned all your bottles, you have a choice of either printing out a recipet which you can cash in at the check out, or you can press the other button which donates the money to charity. Really quite a good idea.
Dan Weiden - A Creative Perspective
"It's not a choice. It's just expanding the opportunities."
"I don't like being nostalgic and I don't like being futuristic, I just like working with what we've got right now because half the time when people think they know what the future is, they're just making shit up."
"What will not go away is the art of storytelling. When you read a book, when you watch a movie, when you see a television commercial, that's a one-way piece of communication, and that's always going to be powerful. Always. Always. Always. Always."