I love The Beatles, and I'm particularly fond of the film Yellow Submarine. If you're like me (and own an iProduct) then I highly recommend checking out the new iBook, The Beatles Yellow Submarine. It is an iBook, and not an app, although the lines are pretty blurry here. You can play games, watch clips, and hear music and dialogue from the film. I can't believe I'm actually promoting an iThing but there you go. When it comes to yellow submarines and Blue Meanies - I'm all in.
Possibly my favourite music video of all time, Believe still scares the bejesus out of me. From 2005, and directed by Dom and Nic (who did quite a lot with the Chemical Brothers, including Hey Boy, Hey Girl, which is just as trippy but far less threatening), it is precisely the reason I've never taken acid. I swear this kind of stuff would happen to me.
Old skool favourite Lucozade have wrangled Tinie Tempah and Plan B to promote the weirdly watery orange sports drink, adding (hopefully) a bit of their coolness to the drink. It's a pretty imaginative campaign.
My main gripe with this is really the same as the one I often have with QR codes - ultimately you're just directing users to a website. However, it is an effective call to action - how many hits would the site get (or how many views would the videos get) if there was no AR? I'd really like to see some stats from this once it's been running for while to see how many are actually using it.