Katy Perry's new video is a Facebook timeline. It might not make for the most exciting video (unless you're a big Perry fan and want to relive all those moments), and it's certainly not going to end up on any of my playlists, but, it's an interesting idea for a video.
While I like the thinking behind these ads by Neogama BBH, I'm afraid they're completely lost on me. However, I do think they're beautiful to look at. The only stop-smoking-ads that have ever had any effect on me at all are the Tips from Former Smokers series.
Continuing the world's best viral marketing campaign ever is this disused metro station in Paris being used as a Prometheus ad.
According to the press release, Paris subway passengers will be able to "live for a few seconds the mysterious atmosphere of the cave in which a team of scientists, parties in the darkest corners of the universe aboard Prometheus spacecraft, will discover the origins of humanity."
