"When is the last time you were engaged with a product you hadn’t yet used? When have you ever spawned a conversation about a brand you had no experience with? When have you joined a community devoted to goods you’ve never tried? The answer is, probably never. That's because the twits have it all backward. And that's why the purpose of advertising remains, as it has always been, to sell someone something."
Sir David Attenborough, the undisputed King of Nature, has had his last appearance on the Beeb. RKCR/Y&R has created this 2 minute spot paying homage to him, and it's really rather nice.
They're showing Frozen Planet on Danish TV at the moment, and I can't begin to tell you how much it suffers from the lack of Sir David. Still wonderful though.
Saw this fantastic short last night. Directed by Carl E. Rinsch, ‘The Gift’ belongs to the 'Parallel Lines' Philips Cinema campaign, aimed at the highlighting cinematic qualities of their TVs.
