"I can’t think of any other industry in the world that thinks it can succeed by making a product worse. Audi wouldn’t say ‘we can sell more cars if we actually make them slightly worse’. No restaurant is going to say ‘I’m going to make a slight worse meal’. No clothing manufacturer would say ‘I’m going to make a slightly worse jacket and I’ll sell more’. Our industry is actually making the worse product and believes it will be more successful."
In 2010 O.B Tampons disappeared from the shelves. Apparently. I didn't notice (if they even disappeared in Europe?). Anywho, to say sorry, Lowe and O.B Tampons have made a nice little film for every single woman out there. It's all very silly, but in my view works precisely because of that, and if silly doesn't do it for you, you get a printable coupon at the end for a discount.
I really like these print ads from Small World, a German English language course provider. As an adult who moved to a non-English speaking country (strictly speaking) and who had to attend language classes, these sum up my feelings about language school entirely.
"Exciting conversations don't come out of your schoolbook."
