Nike - My Time is Now

Fantastic work from Stink Digital for Nike and W+K. Find all the holes.

Have a play here - Nike - My Time is Now.

Association for Smoker Awareness

While I like the thinking behind these ads by Neogama BBH, I'm afraid they're completely lost on me. However, I do think they're beautiful to look at. The only stop-smoking-ads that have ever had any effect on me at all are the Tips from Former Smokers series.

Prometheus in Paris

Continuing the world's best viral marketing campaign ever is this disused metro station in Paris being used as a Prometheus ad. 

According to the press release, Paris subway passengers will be able to "live for a few seconds the mysterious atmosphere of the cave in which a team of scientists, parties in the darkest corners of the universe aboard Prometheus spacecraft, will discover the origins of humanity."