Red Bull Signature Series

There's something about slomo HD film and professional sports that just works. Nike are excellent at it, and so are Red Bull. This is stunning.

Mini - Fan the Flame

Mini came up with a nice little stunt at the Brussels Motor Show this year. A Mini Countryman was placed on a 15˚ slope, hanging by a rope. Under the rope was a bunsen burner. For every like the Facebook page received, the burner would ignite for a second, and if you were the fan whose like caused the rope to snap, you win the Mini. All you have to do is connect with Facebook, like the Facebook page, and cross your fingers.

It's quite a neat idea, but I'm not sure what the point is. Facebook fans? And what will Mini do with those fans? Isn't it more valuable and meaningful to gain fans 'honestly' - that is to say not through a gimmick? I pretty sure I'm not the only one who has liked a page to enter the competition, then unliked it as soon as it's over. Where's the value in that?

Make it Count

I'm a little bit in love with this whole Nike campaign by W+K, 2012 Make it Count (2012, for you lot living under a stone, is an Olympic year). Nike always (almost always) have great spots, and this certainly doesn't let the side down. Gorgeous spot, great print campaign, and a stunning exhibition to go with it. If I wasn't sitting on the sofa I'd go for a run. I'm that inspired. 

These last two are from the exhibition. Wish I could see the rest.