Nupo - Get Your Figure Back

This ad for Nupo, a Danish weight loss programme (like Weight Watchers), started running on Danish TV at Christmas time. Perfect timing, and really quite good. By Bates Y&R.

Cäreer by IKEA

IKEA down under used their iconic instructions to recruit. They just created a career assembly guide and stuffed it in all their flat pack furniture. $0 media spend, $0 postage, 4285 applications, 280 jobs. Good thinking. 

Adidas Football

Quite beautiful.