Prattle & Jaw

Two blogs about a whole lot of nothing

Lucozade - Find Your Flow

I like this a lot, even if Lucozade tastes like watered down orange juice and reminds me of sports day at school. Which isn't wholly a bad thing.

Lucozade's new campaign seeks to reposition the brand less as a hangover cure and more as the drink of choice for busy people on the move who want to be on top form. A light-hearted TV spot, created by Grey London, shows people in everyday situations - at work, in the gym, driving - performing at a level beyond normal people thanks to Lucozade.

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