Produced to coincide with International Women's Day, this short spot by Banjo Eyes Films aims to raise awareness of domestic violence. Apart from the fact she apparently wears her Google Glass while she sleeps, it's a very normal, mundane even, day, so when the abuse starts, it's all the more powerful.
I was reminded of these fantastic Playstation 2 ads the other day. They're by a number of different agencies, in a number of different countries, but all work so well together. Controversial, maybe, but great, definitely.
I wasn't tired of cats with thumbs, but Cravendale and W+K have decided to move on. To boys made out of biscuits. Why not, I say. Why not.
Reminds me of this...
