I'm pretty fond of these new print ads by DDB for McDonald's Loose Change menu, which I'm guessing is the same as Europe's Coinoffer menu. Anyhow, I like how they're so simple and so different to what we're used to - especially when talking about fast food.
I've just returned from 8 days in the UK, three of which were spent in London. I kept seeing the ad for the NYE fireworks, and had to Google it when I came home as I thought it was beautiful.
It follows on from the 2012 campaign (which I must admit I didn't see until now). It's a shame the red is as a result of being 'presented by' Vodafone, but I actually think the simplicity of white on red works far better than the colours on black for 2012.
Creative direction is by Tom Lancaster, design by Glen Birchall, Sergio Fernandez and Vivienne Lang, and print by trade winds, project management by Niki Lemon.
Good stuff.
