Lurpack Slow Churned

I don't eat a lot of butter, but when I do, I want lumps of salt in it. I don't think this has that, but it still makes me want to eat it. By W+K, of course. 

The Power of Empathy

A wonderfully beautiful short animation that explores the difference between empathy and sympathy, and what a difference this difference can have. By the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA), and Katy Davis, and taken from the a talk by Dr.Brené Brown.

Via Brain Pickings.

Highway One Road Trip

Shout Digital have recreated one of the quintessential American road trips on a beautiful parallax site for luxury London tour operator, Exus Travel. It's pretty damn cool.