A very nicely made 24 hour music video. I'm not watching it all, but apparently there are cameo's from Tyler the Creator and Earl Sweatshirt, Jamie Foxx, Magic Johnson, Kelly Osbourne, and Steve Carrell, and more.
I can't think of a single song I'd like to hear for 24 hours. I think I'd go mad.
After such a strong print campaign, I can't help but feel let down by this. It builds up nicely but then just sort of...deflates. It's a shame. By Memac Ogilvy.
Via AdFreak.
How I wish adverts and toys were like this when I was young. GoldieBlox was founded by Debbie Sterling, a Stanford engineer who thought girls should get more than pink crap and dolls as toys. She developed GoldieBlox, an interactive book series and construction set starring Goldie, the kid inventor who loves to build. More power to her, if you ask me.
More info here.